The form, step by step
On mobile, 262 of 1,240 form views became submissions, 21.1%. Desktop completes at 54.4%.
Where mobile visitors leave
590 mobile visitors reached the budget question and 262 submitted: the steepest drop in the form. The data shows friction, not which fix will work.
As-is and to-be
| Step | Today | Recommended |
|---|---|---|
| Budget question | Required, free text | Ranges, optional on mobile, tested against the current version |
| Project type | Long list | Grouped by service, matching the service pages |
| Confirmation | Fixed in build 28 | Keep, and add what happens next |
| Estimate | Not available | Calculator, scoped in discovery |
Exits by step and week
Pages that lead to the form
Quick wins available now
- Add a form link to high-visit pages with a low start rate.
- Keep the budget experiment running to its agreed sample.