Cedar & StoneConversion program
Theme
Proposal
Three ways to turn the assessment into more qualified consultations. The care plan you already have continues unchanged.
Mobile visitors leave the consultation form at the budget question, and a calculator would let people price their project before they ask. Both are new work, so they run as a program with their own scope and fee, not as maintenance.
Recommended
Form and calculator
Everything in Form first, plus a calculator that feeds the form.
- Budget question and project type redesign
- Calculator design, validation and legal review
- Tests judged on qualified consultations
- Launch on the go-live checklist
- Monthly experiment readout
- Calculator results feed the form
$36,500
Fixed fee, billed in three milestones
- Duration
- 10 weeks
- Starts
- Oct 26
- Decision by
- Oct 15
Tell Ada before the Oct 15 decision. She prepares the statement of work for signature on Oct 20.
Read the draft statement of workThe other two options
- Form firstThe form redesign and tests only. No calculator, so the price question stays open.
- Fee
- $14,800
- Duration
- 6 weeks
$21,700 less
- Full programAdds entry page tests on high-visit pages and a quarterly conversion review.
- Fee
- $51,200
- Duration
- 14 weeks
$14,700 more
Prices exclude the care plan, which continues on its current terms.
Why this option
Read the assessment- The biggest drop is at the budget question590 mobile visitors reached it, 262 submitted
- A calculator answers the price question firstScoped in discovery so its cost stays visible
- The care plan stays as agreedNew work never delays planned care fixes
Who the form serves
Submissions by project type. A calculator helps most where the price range is widest.